With their A.I. chatbot software, Bold360 is one of the more innovative tools on our list.

The platform is designed to help marketers “engage smarter” using A.I. to better understand each customer.


Bold360 offers three different plans: Starter, Plus, and A.I. The Starter and Plus plans both focus on live chat, with the latter offering more in terms of omnichannel engagement and integration.

The A.I. plan, as you would expect, offers advanced features that intelligently automate the live chat process.

Unfortunately, there’s no pricing information on the list — so you’ll have to request a quote if you want clear cost details for any of these plans.

The Pros

If you’re looking for personalization, it doesn’t get much better than Bold360.

The platform consolidates customer data across various interactions with your site, then uses this data to provide insight to your customer service team.

It also uses this data to direct users to the best resource for their needs, whether that’s a bot or a member of your live chat team.

Because the service is owned by LogMeIn, it also works together easily with LogMeIn’s own “sale rescue” technology, known as Active Assist.

Active Assist allows for screen sharing or remote use of the client’s computer and web browser. This makes it ideal for businesses where more hands-on support is needed to complete the sale.

The Cons

The vast majority of desired features are relegated to the A.I. level plan. This includes their natural language processing tool, A.I.-powered self-service, chatbots, and smart routing.

So if you’re looking for these features, be prepared to go with Bold360’s most expensive plan.

The Verdict

If you want to make the customer service process more efficient using chatbots, Bold360 could be an excellent option.

Plus, if you’re already using one of LogMeIn’s other systems like Rescue, then having the “sale save” feature could make a significant difference to your bottom line. Otherwise, unless you’re specifically looking for A.I. features, other live chat services offer many more features at a substantially lower price.

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